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TA Manager · 辉瑞中国
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职位介绍
Job Summary: The Chief Editor will be responsible for managing several priority TA’s online content production and operation across the online content whole lifecycle, thus creating exceptional content experiences to meet not only external HCP and patient’s needs, but also satisfy internal user’s expectation. Success will be met through exceptionally close coordination and partnership within Customer Innovation, with Business Units, Medical Affairs, Medical Information, Channel Enablement Team, Digital, Compliance, etc. Responsibilities: Work closely within Customer Innovation with BU Digital Leads, Patient Leads and MKT, understand companywide and BU-level innovative GTM strategies, and content strategy for designated TA. Develop best fit HCP-facing online content plan based on business objectives and content strategy to provide exceptional medical content experience, thus making every touch point with HCP count. Develop patient-facing online content plan based on patient solution’s objective and content strategy to provide best contest experience to fulfill patient’s needs. Continuously understand reader insights and adjust content plan accordingly, ensure the agile content delivery best match with reader’s needs & industry changing trend. Lead and manage the agencies and editors and unify content from various contributors to ensure every piece of content lines up with content strategy, and deliverables are on time, and within budget. Establish end-to-end process of content production in multiple types (incl. articles, graphic, videos, etc.) to ensure excellent execution. Build a built-in quality control system and manage the key points of content production, as a high-level pair of eyes on each piece of content ensure accuracy and consistency. Monitor and plan relevant content based on certain industry-spreading topics, including topic selection and material collection and extraction, and engage with key stakeholders to drive customer acquisition. Participate in content operation strategies and keep evolving content processes/standards to reflect latest learnings or changes, keeping the light-speed & high-quality competency level. Explore innovative next-generation content production models. Make sure the content production activities comply with scientific standards, and follow company’s SOP governance. Education and Experience: At least 5 years of experience writing/editorial position or similar roles within online medical media environment; Experience in the pharmaceutical industry is a huge plus Exceptional writing & editing skills and experience with multiple content formats and digital tools to facilitate efficient content production, analysis, and management Deep understanding of content reader’s behavior insights & needs, with growth mindset Demonstrated experience in developing high-quality content, preferably with a portfolio of published content, intended to drive customer acquisition Great attention to detail and an ability to work within tight deadlines Have strong esthetics taste and ability to understand the products / Therapeutic Area position and creative vision. Foundational knowledge of content SEO principles Experience in at-scale production preferred Acts decisively in complex and fast-moving environment Bachelor’s degree required; Master’s Degree preferred Technical Skills Requirements: Excellent sense of teamwork/collaboration Strong analytical and strategic skills Excellent oral and written communications capabilities and presentation skills Excellent English and Mandarin Chinese skills Experience with business process creation or re-engineering and change management Strong interpersonal and influencing capabilities, and communication skills Fluent with technology solutions to manage projects including appropriate Microsoft Office programs (i.e., Word, Excel, PowerPoint, Project, Visio).   Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Medical #LI-PFE
其他信息
行业要求:全部行业
所属部门:辉瑞中国

公司简介

辉瑞公司(Pfizer Inc.)创建于1849年,总部位于美国纽约,是一家以科学为基础的、创新的、以患者为先的生物制药公司。辉瑞的使命是“为患者带来改变其生活的突破创新”。 在辉瑞,我们通过科学和全球资源为人们提供治疗方案,以延长其生命,显著改善其生活。在医疗卫生产品的探索、研发和生产过程中,辉瑞始终致力于奉行严格的质量、安全和价值标准。 我们在全球的产品组合包括创新药品和疫苗。每天,辉瑞在发达和新兴市场的员工都在推进人类健康,推动疾病的预防、治疗和治愈,以应对挑战我们这个时代的顽疾。 辉瑞还与医疗卫生服务方、政府和社区合作,支持并促进世界各地的人们能够获得更为可靠和可承付的医疗卫生服务。这与辉瑞作为一家全球卓越的创新生物制药公司的责任是一致的。170余年来,辉瑞一直致力于为所有依赖我们的人带来改变。 辉瑞于1989年进入中国市场。扎根中国30余年,辉瑞已成为在华主要的外资制药公司之一。2021年是辉瑞新征程的开始。迄今已有170余年历史的辉瑞正在迈入全新时代,成为一家以科学为基础的、创新的、以患者为先的生物制药公司。目前辉瑞在中国业务覆盖全国300余个城市,累计投资超过15亿美元,并设立了1家先进的生产设施,2个研发中心(分别位于上海张江高科技园区和武汉光谷),在华有近7,000名员工分布于业务、研发和生产等领域。辉瑞在华上市了五大领域的高品质创新产品,包括肿瘤、疫苗、抗感染、炎症与免疫、罕见病等多个领域的处方药和疫苗,强大完善的产品线旨在满足生命各阶段的健康需求。 多年来,辉瑞始终致力于“成为中国医疗卫生体系重要组成部分”,运用全球医疗资源,与社会各界合作,积极推进中国健康事业。未来,辉瑞将继续践行“为患者带来改变其生活的突破创新”的使命,秉承“科学致胜”的理念,以创新为动能,与中国政府部门和社会各界合作,积极引进突破性的创新药物,探索药物可及性创新方案,及时惠及中国患者,助力“健康中国2030”宏伟目标的实现!
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